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CRT/tanaka’s Jenn Riggle and Margaret F. Hardy, an attorney with Sands Anderson Marks & Miller, look at HIPAA and the legal challenges hospitals face with social media. The article appeared in the November 2009 issue of the Virginia Medical Law Report.
(Oct. 8, 2009) - Debbie Myers, executive vice president and Health Practice director and Kim Blake, senior account executive, recently shared their insights about how to communicate with millennials in the work place in their presentation, “I’ll Take the Corner Office, Please: Tips for Communicating with Millenials” at the 2009 conference organized by the Society of Healthcare Strategy & Market Development. [ Read More ]
CRT/tanaka continues to work with the Council for Responsible Nutrition, the leading trade association representing dietary supplement manufacturers and ingredient suppliers on a consumer wellness education campaign positioning nutritional supplements as fundamental to any health and wellness regimen. [ Read More ]
Veronica Hunt, CRT/tanaka account supervisor, has written a provocative article how hospitals should respond to consumer questions about their hospitals’ financial stability. The article appeared in the June 2009 issue of Strategic Health Care Marketing, a publication of Health Care Communications in Rye, N.Y. [ Read More ]
The Richmond area’s public relations community recently gathered to honor its own at an awards ceremony at Lewis Ginter Botanical Garden. The big winner was CRT/tanaka, which won Best in Show (campaigns) for promoting the George Washington Foundation’s finding of the spot where the first U.S. president’s childhood home stood. In all, CRT/tanaka walked away with seven awards. For complete coverage of the Virginia PR Awards, sponsored by the Richmond Chapter of the Public Relations Society of America (PRSA), read the article in the Richmond Times Dispatch. [ Read More ]
RICHMOND, Va. (March 29, 2010) - CRT/tanaka, an award-winning public relations and marketing firm known for creative solutions and workplace culture, today announced four new hires in two of its offices. [ Read More ]
SAN JOSE, Calif. (MARCH 22, 2010) — The Society for New Communications Research, a nonprofit 501(c)(3) research and education foundation and think tank focused on the latest developments in media and communications, today announced that it has received a $200,000 grant from the Connecticut Health Foundation to create and implement a social media strategy to reduce racial and ethnic health disparities in Connecticut. The foundation has chosen CRT/tanaka as its program partner.
The initiative is being led by SNCR Fellows Dr. Craig Lefebvre, Ph.D., an expert in public health and social media; Geoff Livingston, a social media communications expert with experience working with nonprofits; and Katie Paine, an expert in social media measurement.
“The issue of racial and ethnic health disparities is complex and affects millions of Americans. It involves the management of health, health care and the finance and delivery of health services,” said Patricia Baker, president and CEO of the Connecticut Health Foundation (CT Health).
Despite the wide-reaching nature of this problem, SNCR’s research shows there is limited discussion online or offline about racial and ethnic health disparities and health justice. Therefore, the first phase of the SNCR-led initiative will focus on raising awareness among Connecticut residents about health equality. Public will and activism will follow increased awareness of health disparities in the state.
The grant will enable the team to launch the “Health Justice for CT” initiative. The goal of the program is to use social media channels as the foundation for creating a movement of Connecticut residents dedicated to working together to raise awareness about the issue of racial and ethnic disparities, find innovative solutions and ultimately achieve health justice for everyone in Connecticut.
Program elements will include the creation of an advisory board, which will function online and offline, a wiki to share educational and informational resources and foster collaboration, the use of Facebook and Twitter, online surveys, polls, an online education campaign and partnerships with other existing online and offline networks to raise awareness of the issue and to find solutions to achieve health justice for all Connecticut residents.
The program is launching with a survey to measure the current level of awareness of racial and ethnic health disparities. The survey is available in English at http://www.surveymonkey.com/s/6P3M9LP and in Spanish at http://www.surveymonkey.com/s/YVMB9N5.
“CT Health is committed to eliminating racial and ethnic health disparities and recognizes that social media is a strategic and powerful tool to raise awareness and engage communities that are most impacted. This grant to SNCR recognizes the utmost importance of beginning the conversation with this fast-growing and influential online community,” Baker said.
“SNCR is extremely honored to have been selected as the recipient of this grant,” said Jen McClure, founder and president, Society for New Communications Research. “This program goes beyond exploring the value of social media from a theoretical perspective and allows the Society to be involved in real, vital and much-needed social change.”
About the Connecticut Health Foundation
Celebrating its 10th anniversary, the Connecticut Health Foundation is the state’s largest independent health philanthropy dedicated to improving lives by changing health systems. Since it was established in July 1999, the foundation has supported innovative grant-making, public health policy research, technical assistance and convening to achieve its mission — to improve the health of the people of Connecticut. Over the past 10 years, CT Health has awarded 492 grants totaling $39.1 million in 44 cities and towns throughout the state in three priority areas: improving access to children’s mental health services, reducing racial and ethnic health disparities and expanding access to and use of children’s oral health services. For more information, visit www.cthealth.org or call 860.224.2200.
About CRT/tanaka
CRT/tanaka is an award-winning public relations and marketing firm known for its whatcanbeSM workplace culture and approach to business. Headquartered in Richmond, Va., and New York, with offices in Los Angeles, Washington, D.C. and Norfolk, Va., CRT/tanaka features four integrated specialties — Consumer, Health, Corporate and Interactive/Social. The agency has been recognized with more than 300 national and regional awards for its strategic counsel, creativity, workplace culture and community service. Clients include the Society for New Communications Research, Air New Zealand, American Physical Therapy Association, Bon Secours Health System, Charles Schwab & Co., Council for Responsible Nutrition, Council of Better Business Bureaus, Girl Scouts of the USA, Network Solutions, Sprint Nextel and Wines from Rioja (Spain). More information about CRT/tanaka is available at www.crt-tanaka.com.
About the Society for New Communications Research
The Society for New Communications Research is a global nonprofit 501(c)(3) research and education foundation and think tank focused on the advanced study of the latest developments in new media and communications, and their effect on traditional media and business models, communications, culture and society. For more information, visit http://sncr.org.
RICHMOND, Va. (Feb. 22, 2010) - CRT/tanaka today announced that it has been retained as the agency of record by Dallas-based T-System Inc., to provide strategic public relations and marketing counsel for its clinical solutions. [ Read More ]
CRT/tanaka’s Jenn Riggle and Margaret F. Hardy, an attorney with Sands Anderson Marks & Miller, look at HIPAA and the legal challenges hospitals face with social media. The article appeared in the November 2009 issue of the Virginia Medical Law Report.
NEW YORK (Feb. 3, 2010) - CRT/tanaka today announced that its groundbreaking work with Liz Claiborne’s “Women’s Work” domestic violence awareness campaign was named one of the top five PR campaigns of the past decade by The Holmes Report, a leading PR trade publication. [ Read More ]
