Cambria Suites Selects CRT/tanaka

RICHMOND, Va. (April 21, 2009) - CRT/tanaka today announced that it has been retained by Cambria Suites to offer strategic counsel and support in several areas of the company’s growing business. Cambria Suites, the newest all-suites brand from Choice Hotels International, is designed to appeal to value-seeking business leisure travelers looking for a fresh, contemporary, upscale new option in lodging.

Choice Hotels has enlisted CRT/tanaka to help build the Cambria Suites brand through local media relations and promotions for existing and soon-to-open properties, as well as through chain-wide offerings. Cambria Suites currently has 13 open hotels with 61 under development nationwide and in Canada.

“CRT/tanaka’s extensive experience in travel and hospitality, combined with its creative and energetic approach, makes the agency the perfect marketing firm for the Cambria Suites brand,” said William Edmundson, president of Cambria Suites. “They understand our market and our objectives, and will help build our identity in the marketplace.”

“Cambria Suites is a vibrant, new brand with a lot to offer today’s value-seeking travelers looking for an upscale option in lodging; and we are excited to partner with them in building their name in the hospitality industry,” said Patrice Tanaka, CRT/tanaka co-chair and chief creative officer. 

About CRT/tanaka                                  

CRT/tanaka is an award-winning public relations and marketing firm known for its whatcanbe^SM workplace culture and approach to business. Headquartered in Richmond, Va., and New York, with offices in Los Angeles, Washington, D.C. and Norfolk, Va., CRT/tanaka features four integrated specialties - Consumer, Health, Corporate and Interactive/Social. The agency has been recognized with nearly 300 national and regional awards for its strategic counsel, creativity, workplace culture and community service. Clients include Air New Zealand, BISSELL Homecare, Inc., Cambria Suites, Charles Schwab & Co., Council for Responsible Nutrition, Council of Better Business Bureaus, Environmental Defense Fund, Girl Scouts of the USA, Goodwill Industries International, GlaxoSmithKline, Network Solutions, Next Wave Pharmaceuticals, Performance Food Group, Sprint Nextel, Quebec Maple Syrup, United Way, Wines from Rioja (Spain) and VHA Inc. More information about CRT/tanaka is available at www.crt-tanaka.com.

About Cambria Suites

Cambria Suites hotels boast a stylish design and guest rooms that are 25 percent larger than standard hotel rooms. Hotels offer the latest in technology, from a large-screen television in the open, airy two-story lobby to two flat-screen LCD televisions, Media Hub Technology, and MP3 jacks in the guest suites and complimentary wired and wireless high-speed Internet access throughout the property. All Cambria Suites hotels include Reflect, a casual dining and gathering area that features a full barista coffee bar and serves breakfast and dinner; Refresh, a state-of-the-art fitness center with an indoor pool and spa; and Refill, a 24-7 convenience store that stocks freshly prepared “grab ‘n’ go” salads and sandwiches as well as typical convenience items and healthy and organic foods. In addition, all hotels offer more than 1,000 square feet of meeting space.

About Choice Hotels

Choice Hotels International franchises more than 5,800 hotels, representing more than 470,000 rooms, in the United States and more than 30 countries and territories. As of December 31, 2008, 987 hotels are under construction, awaiting conversion or approved for development in the United States, representing 78,915 rooms, and an additional 121 hotels, representing 10,190 rooms, are under construction, awaiting conversion or approved for development in more than 15 countries and territories. The company’s Comfort Inn, Comfort Suites, Quality, Sleep Inn, Clarion, Cambria Suites, MainStay Suites, Suburban Extended Stay Hotel, Econo Lodge and Rodeway Inn brands serve guests worldwide. In addition, via its Ascend Collection membership program, travelers in the United States, Canada and the Caribbean have upscale lodging options at historic, boutique and unique hotels.

Additional corporate information may be found on the Choice Hotels Web site, which may be accessed at www.choicehotels.com.

Choice Hotels, Choice Hotels International, Comfort Inn, Comfort Suites, Quality, Sleep Inn, Clarion, Cambria Suites, MainStay Suites, Suburban Extended Stay Hotel, Econo Lodge and Rodeway Inn are proprietary trademarks and service marks of Choice Hotels International.

ã 2009 Choice Hotels International, Inc. All rights reserved.