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RICHMOND, Va. (April 27, 2009) - CRT/tanaka, an award-winning public relations and marketing firm known for creative solutions and workplace culture, and Network Solutions®, a leading provider of small business Web services, recently earned a Gold Quill Award of Excellence in Social Media from the International Association of Business Communicators (IABC).
CRT/tanaka Social (formerly Livingston Communications) and Network Solutions worked together to develop the award-winning “Voice of the Customer” social media campaign. This innovative approach to brand building was strategically designed to improve Network Solutions’ online reputation, forge new relationships with online communities and enhance its customer service practices.
The Gold Quill Awards are the mark of global distinction and represent the highest level of professional acknowledgment within business communication today. The organization behind the Gold Quill Awards, IABC, links communicators in a global network that inspires, establishes and supports the highest standards of quality in organizational communication and strategic business communication management.
“Social media has completely transformed the way we communicate,” said Shashi Bellamkonda, Network Solutions’ social media swami. “Network Solutions understands that the best way to communicate and engage with key audiences is by actively participating in online communities - not just reacting. It makes sense for us, since we are rooted in the Web.”
“Seeing the entire company get behind this campaign and buy-in to the power of social media was remarkable. They are truly committed to improving their online reputation,” said Geoff Livingston, CRT/tanaka senior vice president and leader of the agency’s social media team. “We enjoyed introducing Network Solutions to social media, and it’s great to see them receive this recognition.”
About CRT/tanaka
CRT/tanaka is an award-winning public relations and marketing firm known for its whatcanbeSM workplace culture and approach to business. Headquartered in Richmond, Va., and New York, with offices in Los Angeles, Washington, D.C. and Norfolk, Va., CRT/tanaka features four integrated specialties - Consumer, Health, Corporate and Interactive/Social. The agency has been recognized with nearly 300 national and regional awards for its strategic counsel, creativity, workplace culture and community service. Clients include Air New Zealand, BISSELL Homecare, Inc., Cambria Suites, Charles Schwab & Co., Council for Responsible Nutrition, Council of Better Business Bureaus, Environmental Defense Fund, Girl Scouts of the USA, Goodwill Industries International, GlaxoSmithKline, Network Solutions, Next Wave Pharmaceuticals, Performance Food Group, Sprint Nextel, Quebec Maple Syrup, United Way, Wines from Rioja (Spain) and VHA Inc. More information about CRT/tanaka is available at www.crt-tanaka.com.
About Network Solutions
Network Solutions® is focused on helping small businesses start and market their companies on the Internet by offering a full range of Web-based services that include: hosting, Web site design, ecommerce solutions, online security, search engine marketing and domain name registration services. Drawing on 30 years of experience, we make it simple and affordable for our customers to build and manage an online presence. Our customers receive the best customer service in the industry, which has been recognized by J.D. Power and Associates® Certified Call Center program for providing “An Outstanding Customer Service Experience” for the past four consecutive years. Customers around the globe trust us to manage more than 7 million domains, more than 2 million e-mailboxes, and hundreds of thousands of Web sites. We make it easy for small businesses to get online so they can have more time to do what they do best - run their companies. For more information about Network Solutions visit www.about.networksolutions.com.
