CRN “Life … supplemented” campaign featured in Nutritional Outlook

CRT/tanaka continues to work with the Council for Responsible Nutrition, the leading trade association representing dietary supplement manufacturers and ingredient suppliers on a consumer wellness education campaign positioning nutritional supplements as fundamental to any health and wellness regimen. The “Life…supplemented” campaign – which features traditional and social media, along with a Web site with an interactive “My Wellness Scorecard” that gives respondents feedback on their overall wellness and how to incorporate nutritional supplements into their routine – has been featured in the July/August 2009 issue of Nutrition Outlook magazine, a leading trade publication for the nutrition industry.

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