CRT/tanaka Recognized for Excellence in Healthcare Marketing

(Nov. 13, 2009) - CRT/tanaka, an award-winning public relations and marketing firm known for creative solutions and workplace culture, has been honored with a Gold Award from the 2009 CardioVascular Advertising Awards (CVA) sponsored by Marketing Healthcare Today and Creative Images Inc. The agency was honored for its work on a television ad for Cheyenne Regional Medical Center’s Heart and Vascular Center.The annual CVA Awards program is an elite medical marketing competition that allows healthcare organizations and advertising agencies from across the nation and the world to compete against similarly-sized organizations.

CRT/tanaka was recognized for superior work on “The Right Care, Right Here,” a television ad that featured a patient following heart surgery. The ad was one of a four-part television advertising series communicating the new brand of the hospital by focusing on key clinical services.

“CRT/tanaka is honored to be recognized by one of the highest advertising competitions for healthcare,” said Deborah A. Myers, executive vice president and CRT/tanaka Health Practice director. “This is a testament to our ability to help hospitals tell their story through branding, communications, marketing and advertising.”

About CRT/tanaka
CRT/tanaka is an award-winning public relations and marketing firm known for its whatcanbeSM workplace culture and approach to business. Headquartered in Richmond, Va., and New York, with offices in Los Angeles, Washington, D.C., and Norfolk, Va., CRT/tanaka features four integrated specialties - Health, Consumer, Corporate and Interactive/Social. The agency has been recognized with more than 300 national and regional awards for its strategic counsel, creativity, workplace culture and community service. Clients include American Physical Therapy Association, BISSELL Homecare Inc., Bon Secours Health System, Charles Schwab & Co., Cheyenne Regional Medical Center, Council for Responsible Nutrition, Council of Better Business Bureaus, Federation of Quebec Maple Syrup Producers, Fleet Laboratories, Girl Scouts of the USA, Schering-Plough, Sprint Nextel and Wines from Rioja (Spain). More information about CRT/tanaka is available at www.crt-tanaka.com.