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(Jan. 4, 2010) - CRT/tanaka today announced that it has been retained as the agency of record by PetNovations Inc. to provide strategic public relations planning, media relations and word-of-mouth marketing for its CatGenie, a new concept cat box/appliance that actually washes, sanitizes and dries cat-friendly permanent granules which cats use instead of disposable litter.
The novel appliance simplifies the lives of cat owners by eliminating the need for cat litter and the litter box. CatGenie is the world’s first appliance for managing cat waste. It utilizes the dependable technology found in most modern appliances and senses when a cat has used the box. The device then flushes waste, disinfects, rinses and dries itself, leaving the box ready for its next use. The new concept cat box works on the same principle as a dishwasher and only requires the touch of a button to move into action.
“We are looking forward to working with CRT/tanaka to improve the lives of cat owners. We are confident that the agency’s experience in housewares, combined with its unique and creative approaches, will help to capture curiosity and interest for the CatGenie,” said Steven Yampolsky, North American President of PetNovations Inc. “CRT/tanaka’s talented team complements our team, and together we are looking forward to great success.”
“PetNovations has revolutionized the pet industry with the invention of the CatGenie. This unique product not only makes lives easier for cat owners, but it also supports the environment by eliminating the need for cat litter, which ends up as permanent waste in landfills. In addition, the CatGenie supports good health. Every time a cat uses a litter box, fecal matter, germs and urine attached to litter and litter dust steps out with him. And, everywhere he travels, from bed to sofa to laundry basket, go nasty germs and contaminants - not anymore with CatGenie,” said Marcy Walsh, CRT/tanaka vice president and general manager of the agency’s Los Angeles office. “We are thrilled to introduce cat parents to the future in cat waste management.”
About CRT/tanaka
CRT/tanaka is an award-winning public relations and marketing firm known for its whatcanbeSM workplace culture and approach to business. Headquartered in Richmond, Va., and New York, with offices in Los Angeles, Washington, D.C. and Norfolk, Va., CRT/tanaka features four integrated specialties - Consumer, Health, Corporate and Interactive/Social. The agency has been recognized with nearly 300 national and regional awards for its strategic counsel, creativity, workplace culture and community service. Clients include Air New Zealand, BISSELL Homecare, Inc., Cambria Suites, Charles Schwab & Co., Council for Responsible Nutrition, Council of Better Business Bureaus, Girl Scouts of the USA, Network Solutions, PetNovations, Sprint Nextel, Quebec Maple Syrup and Wines from Rioja (Spain). More information about CRT/tanaka is available at www.crt-tanaka.com.
About PetNovations
PetNovations, Inc. makes high-tech pet products to enhance the relationship between pets and pet owners. Its flagship product, the CatGenie, is the world¹s only self-flushing, self-washing cat box. PetNovations is based near historic Valley Forge in Norristown, Pennsylvania, and was founded by CEO Tal Gordon. A former rocket scientist and longtime entrepreneur, Tal and his team of engineers created the CatGenie to revolutionize the way pet lovers take care of their cats sanitation needs. More information is available at www.catgenie.com.
