T-System Inc. Selects CRT/tanaka as Agency of Record

RICHMOND, Va. (Feb. 22, 2010) - CRT/tanaka today announced that it has been retained as the agency of record by Dallas-based T-System Inc., to provide strategic public relations and marketing counsel for its clinical solutions. 

Founded by emergency department physicians, T-System’s products include the T-System®  enhanced modular paper and technology-enabled solutions, which are the leading template documentation system in the United States; T SystemEV®, the most clinically accepted electronic emergency department information system (EDIS) solution in the United States; and T-Data, a powerful data analytics toolset. These customized solutions enable emergency departments to meet important clinical and administrative goals such as improving patient care, increasing provider satisfaction, decreasing variability, improving workflow and increasing reimbursement.

“We look forward to working with CRT/tanaka to help us elevate our public relations and marketing efforts as we continue to bring new ways to help the healthcare community and our customers meet their clinical and business goals,” said Joe Lastinger, chief marketing officer of T-System.

“CRT/tanaka’s Health Practice has a deep bench of healthcare PR and marketing professionals who understand the nuances of how hospitals work,” said Deborah A. Myers, CRT/tanaka executive vice president and Health Practice director. “We’re excited to be working with a company like T-System that is helping to transform the way emergency departments deliver care.”

About CRT/tanaka                                  

CRT/tanaka is an award-winning public relations and marketing firm known for its whatcanbe^SM workplace culture and approach to business. Headquartered in Richmond, Va., and New York, with offices in Los Angeles, Washington, D.C. and Norfolk, Va., CRT/tanaka features four integrated specialties - Consumer, Health, Corporate and Interactive/Social. The agency has been recognized with more than 300 national and regional awards for its strategic counsel, creativity, workplace culture and community service. Clients include Air New Zealand, American Physical Therapy Association, Bon Secours Health System, Charles Schwab & Co., Council for Responsible Nutrition, Council of Better Business Bureaus, Girl Scouts of the USA, Network Solutions, Sprint Nextel and Wines from Rioja (Spain). More information about CRT/tanaka is available at www.crt-tanaka.com. 

About T-System

Founded in 1996, T-System, Inc. and T-System Technologies, Ltd. (The T System), combine an uncommon collaboration of clinicians, technologists and service professionals dedicated to serving the current and future clinical information and technology needs of emergency medicine. Headquartered in Dallas, Texas, T-System is the leading provider of clinically accepted emergency department information system (EDIS) solutions. Today, more than 1,800 civilian and military EDs in the United States, Puerto Rico, Australia and around the world partner with T-System to make the best patient care a reality for everyone. For more information, please visit www.tsystem.com or contact Joe Lastinger at (800) 667-2482.