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Marcy Walsh, Vice President / General Manager, Los Angeles

Marcy is a CRT/tanaka vice president and general manager of the agency’s Los Angeles office. She supports the company’s Consumer, Corporate and Health Practices with an emphasis on consumer wellness/education and consumer products/services. She has category experience in health and nutrition, financial services, accessories, cookware, food and beverage, sports equipment and marketing to parents.

Marcy has overseen strategic planning, branding, education and awareness, media relations, cause-related marketing, crisis planning, business-to-business marketing and work quality counseling for a number of clients, including Air New Zealand, Charles Schwab & Co, MAGIC International, Target Stores, Atkins Nutritionals, Pelican Products and others.

Since joining CRT/tanaka in 1996, Marcy has developed and implemented national and regional public relations and marketing programs for consumer products and services, including the Atkins Advantage Fuels L.A. event and media outreach; the Schwab Financial Literacy initiative, including its MoneyWise program, which provides resources for family financial fitness; Target’s Ready. Sit. Read! early childhood literacy initiative; The Switch Beverage Company’s school and consumer product launch; MedicAlert Foundation’s Kid Smart product launch; Corning Consumer Product’s National Junior Chefs Contest and In-School Cooking and Cultures Education Program; ITT Night Vision’s outdoor and mariner product launches, along with national partnerships and media relations for three additional product lines; and media relations for California Spaceport Systems International, 1-800-Wedding.com, Camstar, Efficient Frontier, Silicon Energy Corporation, Global Neuro Rescue, the Westside Children’s Center and others.

Marcy has been recognized with dozens of industry awards, including a Silver Anvil from the Public Relations Society of America for her work on ITT Night Vision.